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Now you understand the basics let’s look at some more information;
A website is a way of reaching out to people, day or night, and educating, informing, supporting and entertaining them in a way that gives a favourable impression of you, your business or group.
Statistics prove that more and more people, are using the Internet, to buy products and services, to find out information, and to donate to worthy causes.
Before you start, lets consider three really important questions:
Why do I want a website?
Sometimes people recognise the need for a website but have no experience or idea of what a website can really do for them. You only get one chance to make a first impression. A poor website will mean that you are missing out on opportunities to sell your business or ideas, so invest in the best.
Now is a good time to think:
- How do I go about planning my website?
- I don’t even know where to start, what can I do?
- I know what I want, but how can I get that on my website?
- I’m in business, will a website mean weeks of extra work?
- My charity group doesn’t have someone who can make a website, where can I get help?
 Enterprise Design goes through a carefully designed planning process with you, step by step, to find out what’s right for you, your business or charity. We will meet with you, if you choose, and fully discuss how your website can do everything you want it to do, and perhaps a few things you didn’t know about. The importance of planning, knowing what your website can do for you, how it can raise your profile, or make money for you, is absolutely vital. A few hours planning can literally save you thousands of pounds, or make you a lot of money, and save you huge amounts of time.
Who do I want to read it?
Who your target audience will be, determines how your site should be constructed, the look and design of your site, and so much more. Every business or charity needs to really consider who buys from them now, and who they want to sell to in the future. Even if you have the best website in the world its useless if nobody looks at it.
So ask yourself:
- How am I going to reach my audience?
- Who are my customers right now, who could they be?
- What will make people buy from me rather than my competitor?
- Why would someone support my charity, or business, rather than another?
- When my customers view my website what impression will they have of me?
Enterprise Design can create a site tailored to your audience, and with the knowledge and experience to ensure that your site gets the right promotion, we can show you how to get the best results from your website investment. We work with your budget, to produce the best quality design and development we can.
What’s my website about?
Quite often you see an advertisement and you think “What’s the point?”. Websites can be the same. There must be a clear purpose to a website, and visitors need to quickly understand what it is.
Let’s think about:
- Will people trust my website?
- How can I make my point clear?
- Do I want to make, or raise, lots of money?
- Where will I find new customers or supporters?
- How can I make sure my customers come back?
- How easy can I make it for people to find what they need?
 The content of your site, the graphics and particularly the text, need to tell your story, or sell your product, in a way that makes people want to work with you, or buy from you.
Enterprise Design ensures that your website has professional looking text and pictures appropriate to the purpose. Do you want people to buy from you? Do you want people to visit your premises? Then your website needs a clear invitation. Do you want people to support your cause or understand your viewpoint? Then your website must be persuasive and interesting.
We’ve looked at the basics, so let’s look now in more detail specifically at your interest. You can do that by choosing “Business” or “Charity” from the menu to the left, or just click on the links below.
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