Web design for small business and charities in Aberdeenshire, Scotland

A domain is like an address on the Internet. It’s what people need to type in to their browsers to find your website. My domain name is www.enterprisedesign.co.uk.
A good domain name is essential because people can find you easily and identify you as a professional organisation.
Enterprise Design can register your domain name for you and show you how to get the best from it.

A web site is a collection of files, including text and pictures which, when looked at in a browser, form a viewable screen. A professionally designed web site can often be recognised by the quality of appearance, ease of use, and speed of loading.
Enterprise Design works with your budget to produce a quality web site, which is effective and does what you want it to do.

Hosting is about where you store your web site once it’s designed. Web sites need to be available 24 hours a day, 7 days a week, to be effective. This means either leaving your computer on all the time, with obvious security and maintenance issues, or renting space on someone else’s special hosting computer called a server.
Enterprise Design stores your web site on reliable, fast servers which offer excellent service.

A web site is a way of reaching out to people, day or night, and educating, informing, supporting and entertaining them in a way that gives a favourable impression of you, your business or group.

Statistics prove that more and more people, are using the Internet, to buy products and services, to find out information, and to donate to worthy causes.

The good news is you can join in the online success story of others, however, before you start, lets consider three really important questions:

Reach out to more people

Why do I need a web site?

A good web site is quickly becoming an essential for business and charity today. The first thing that many people do when they hear about a new business or charity is look at their website. If they have no web site they may look elsewhere. That’s why business advisors say that businesses should have one.

Many people recognise the need for a web site but have no experience or idea of what a web site can really do for them. You only get one chance to make a first impression. A poor web site will mean that you are missing out on opportunities to sell your business or ideas, so invest in the best.

Now is a good time to think about:

How do I go about planning my web site?
I’m not sure where to start, what can I do?
I’m not good at writing and I’ve no photos so what do I do?
I know what I want, but how can I get that on my web site?
I’m in business, will a web site mean weeks of extra work?
My charity group doesn’t have someone who can make a web site, where can I get help?

Enterprise Design goes through a carefully designed planning process with you, step by step, to find out what’s right for you, your business or charity. We will meet with you, if you choose, and fully discuss how your web site can do everything you want it to do, and perhaps a few things you didn’t know about. The importance of planning, knowing what your web site can do for you, how it can raise your profile, or make money for you, is absolutely vital. A few hours planning can literally save you thousands of pounds, or make you a lot of money, and save you huge amounts of time.

Who do I want to look at my site?

Who your target audience will be, determines how your site should be constructed, the look and design of your site, and so much more. Every business or charity needs to really consider who buys from them now, and who they want to sell to in the future. Even if you have the best web site in the world its useless if nobody looks at it.
So ask yourself:

How am I going to reach my audience?
Who are my customers right now, who could they be?
What will make people buy from me rather than my competitor?
Why would someone support my charity, or business, rather than another?
When my customers view my web site what impression will they have of me?

Enterprise Design can create a site tailored to your audience, and with the knowledge and experience to ensure that your site gets the right promotion, we can show you how to get the best results from your web site investment. We work with your budget, to produce the best quality design and development we can.

What’s the point of my web site?

Quite often you see an advertisement and you think “What’s the point?”. Web sites can be the same. There must be a clear purpose to a web site, and visitors need to quickly understand what it is.

Let’s think about:

Will people trust my web site?
How can I make my point clear?
Do I want to make, or raise, lots of money?
Where will I find new customers or supporters?
How can I make sure my customers come back?
How easy can I make it for people to find what they need?

The content of your site, the graphics and particularly the text, need to tell your story, or sell your product, in a way that makes people want to work with you, or buy from you.

Enterprise Design ensures that your web site has professional looking text and pictures appropriate to the purpose. Do you want people to buy from you? Do you want people to visit your premises? Then your web site needs a clear invitation. Do you want people to support your cause or understand your viewpoint? Then your web site must be persuasive and interesting.

Find out how Enterprise Design can help you click here to contact us today.

I need a web site how do I start?

10 good reasons to have a web site

Convenience - save customers time, give them reasons to buy, and evaluate.
Advertising - quick, fast, efficient, cost effective, and can reach millions of customers.
Information - much more information about a product or service than an in-store display or advertisement
Reduce costs - no expensive shop costs to pass on when you trade online.
Interactive - let’s your customers see your work, buy your goods, and contact you 24/7.
Internet Presence - with people looking for, and buying more things online, it’s important to be available.
Reach Customers - a web site often opens the door to people who normally buy elsewhere.
Marketing - the Internet raises the profile of a business or charity quickly and easily, and worldwide.
Keep in touch - you can inform customers of new products, services, or special offers.
Image - businesses seen on the web are considered to be more trustworthy, and permanent, than those not.

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