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Enterprise Design is a new concept in web site design and development business. Based in Aberdeenshire and working mainly in Peterhead, Fraserburgh, Ellon, Banff, and Turriff, I want to meet you face-to-face to discuss your needs, and what I can do to help your small business, charity or interest group benefit from having a website. Click here to contact us today.

 

I need a website how do I start?

 

A domain is like an address on the Internet. It’s what people need to type in to their browsers to find your website. My domain name is www.enterprisedesign.co.uk.
A good domain name is essential because people can find you easily and identify you as a professional organisation.  Enterprise Design can register your domain name for you and show you how to get the best from it.

 

A web site is a collection of files, including text and pictures which, when looked at in a browser, form a viewable screen. A professionally designed web site can often be recognised by the quality of appearance, ease of use, and speed of loading.
Enterprise Design works with your budget to produce a quality web site, which is effective and does what you want it to do.

 

Hosting is about where you store your web site once it’s designed. Web sites need to be available 24 hours a day, 7 days a week, to be effective. This means either leaving your computer on all the time, with obvious security and maintenance issues, or renting space on someone else’s special hosting computer called a server.
Enterprise Design stores your web site on reliable, fast servers which offer excellent service.

A web site is a way of reaching out to people, day or night, and educating, informing, supporting and entertaining them in a way that gives a favourable impression of you, your business or group.

Statistics prove that more and more people, are using the Internet, to buy products and services, to find out information, and to donate to worthy causes.

The good news is you can join in the online success story of others, however, before you start, lets consider three really important questions:

Reach out to more people

Why do I need a web site?

A good web site is quickly becoming an essential for business and charity today. The first thing that many people do when they hear about a new business or charity is look at their website. If they have no web site they may look elsewhere. That’s why business advisors say that businesses should have one.

Many people recognise the need for a web site but have no experience or idea of what a web site can really do for them. You only get one chance to make a first impression. A poor web site will mean that you are missing out on opportunities to sell your business or ideas, so invest in the best.


Now is a good time to think about:

Enterprise Design goes through a carefully designed planning process with you, step by step, to find out what’s right for you, your business or charity. We will meet with you, if you choose, and fully discuss how your web site can do everything you want it to do, and perhaps a few things you didn’t know about. The importance of planning, knowing what your web site can do for you, how it can raise your profile, or make money for you, is absolutely vital. A few hours planning can literally save you thousands of pounds, or make you a lot of money, and save you huge amounts of time.

Who do I want to look at my site?

Who your target audience will be, determines how your site should be constructed, the look and design of your site, and so much more. Every business or charity needs to really consider who buys from them now, and who they want to sell to in the future. Even if you have the best web site in the world its useless if nobody looks at it.
So ask yourself:

Enterprise Design can create a site tailored to your audience, and with the knowledge and experience to ensure that your site gets the right promotion, we can show you how to get the best results from your web site investment. We work with your budget, to produce the best quality design and development we can.

What’s the point of my web site?

Quite often you see an advertisement and you think “What’s the point?”. Web sites can be the same. There must be a clear purpose to a web site, and visitors need to quickly understand what it is.

Let’s think about:

The content of your site, the graphics and particularly the text, need to tell your story, or sell your product, in a way that makes people want to work with you, or buy from you.

Enterprise Design ensures that your web site has professional looking text and pictures appropriate to the purpose. Do you want people to buy from you? Do you want people to visit your premises? Then your web site needs a clear invitation. Do you want people to support your cause or understand your viewpoint? Then your web site must be persuasive and interesting.

 

Facing the challenge of a business web site

 

Why do we need a business web site?

Having a business web site is a challenge. Many of the customers I deal with throughout Aberdeenshire are sole traders or small businesses. They don’t have a lot of spare time or endless supplies of cash. So the first question is:

Use of the Internet is constantly increasing, so the simple fact is, it pays to have a business website. The second annual Small Business Internet Survey was conducted by Gallup for online business directory site Superpages.com. Over 800 businesses with less than 50 employees were polled.

The survey found that 21 per cent of small businesses had established a web site this year as a shop window, while only 13 per cent had set up a sales mechanism. This compared with eight and 13 per cent, respectively, in the previous year.

"Research indicates that many consumers use the internet to window shop - to research and browse before they buy from local merchants" said Patrick Marshall, group vice president of Superpages' parent company Verizon Information Services.

Online retail spending in the UK in 2006 grew by 33.4 per cent to a record £10.9bn, excluding spending on services such as flights, tickets and insurance and business expenditure. This is almost 13 times faster than the retail sector overall. The figures mean that over £1 of every extra £3 spent on retail in 2006, in the UK, was claimed by an online retailer.

By 2011 the typical spend of an online shopper will grow to £1,056 a year, up from £606 last year. The 'clothing and footwear', 'DIY and gardening' and 'food and grocery' sectors are achieving the fastest growth.

Ian Williams, vnunet.com 29 May 2007

 

Britons have spent more than £100bn online since 1995, according to online retail research group IMRG.

Online sales for April (2007) rose 55 per cent, the largest rise since December 2003 when Christmas shopping sent sales soaring.

Travel is still the most popular category for online spending, accounting for £7bn of all spending last year, but sales of electrical goods, clothing and groceries are rising rapidly.

Dave Friedlos, Computing 18 May 2007

 

What this means is more sales, better turnover, more profit and more money. If your business is operating without a web site and your competitors have one, you will be losing out, and more so as time goes by.

Enterprise Design can help you with a really professional, quality web site design which will help establish you locally throughout Aberdeenshire Scotland and much further afield, and put you in line to benefit from the advantages of having a presence on the Internet.

 

What are the benefits of a website?

Businesses who have a web page and their own domain can make a real impression on customers.

A domain is like an address on the Internet. Some people have e-mail addresses like “franksgarage@freenetads.com” or “marysmithltd@cheepoweb.com”

What message do domain addresses like that send out to you?

Do you expect top quality? Can you trust these companies? Now what about “sales@elitemotors.co.uk” or “mary@deluxecurtains.co.uk”? These businesses might well be Franks Garage in Aberdeen and Mary Smith Limited in Fraserburgh by another name, but don’t they sound so much more reliable and appear to be likely to provide a better product?

 

A web site from Enterprise Design is able to project a favourable image of your company. Even if your premises is not as big or as expensive as your competitor, people can’t tell that from your web site. So a top quality, dependable image is just one benefit. Others include:

Enterprise Design provides a full and comprehensive range of services to small businesses throughout Aberdeenshire Scotland to ensure that all the areas of your web site design and development work together, to provide a professional, businesslike, and quality appearance at all times.

 

Selling online with Enterprise Design

Why is selling online on the increase?

The opportunities to sell or offer services online continues to increase, as more and more people have access to the Internet.

For many people, looking on the Internet is their first reaction when faced with a purchasing decision.

Use of the Internet is constantly increasing, so the simple fact is, it pays to sell or provide services online.

Enterprise Design can help you with a really professional, quality web site design which will help establish you locally throughout Aberdeenshire Scotland and much further afield, and put you in line to benefit from the advantages of selling your products and services on the Internet.

How do I start selling online?

You can sell a few items online quite easily and relatively cheaply by incorporating PayPal buttons on your website. Some customers of Enterprise Design already do this such as www.isobelgregory.co.uk. Isobel is an artist who publishes a calendar of her artwork each year. Rather than go to the expence of a dedicated e-shop, she can sell her calendars using a simple button system. See www.isobelgregory.co.uk/html/calendar.html for more details.

A more advanced version of a mini e-shop created by Enterprise Design can be seen at www.pestcontrolaberdeenshire.co.uk/services.html#Sales

This web shop sells around 20 items and is perfect for a business that provides a service but also sells a few items.

To sell a larger number of items a full e-shop is recommended as it give you full control to run the shop, changing the stock, photos, prices and content yourself from your own computer.

Advantages of an e-shop from Enterprise Design includes:

Enterprise Design provides a full range of design services to get your shop looking the way you want it, instruction in using the shop, and help to get your initial stock in place, ready to open your doors to the world.

For a FREE quote or more help and advice contact us today.